Leadership
Everyone deserves to be fulfilled, heard, and provided with opportunities for growth, accomplishment, and success. As a leader, that is my biggest responsibility.
Driving a transformational change for IBM Security
To impact others and drive a cultural shift, you must build trust and empathy by fostering relationships and prove the business value of design.
Over the 5 years at IBM, I’ve had the opportunity to contribute and lead teams across the IBM Security portfolio. Whether I’m working with a small group of product designers in Austin, facilitating a remote workshop, or leading a cross-functional team spanning the globe, there are principles in how I’ve effectively approached leadership that apply regardless of the size or effort.
Caveat: You have to remember, IBM is a 109 year old company, and while design has been at its core during some aspects of that, design hasn’t always had a seat at the table. Even with the resurgence of design thinking and user centered design in 2011, changing ones perception or behavior towards design and the process isn’t going to happen overnight.
Build empathy for your users, but also for your team. Y’all, we are all human, and have different goals and needs.
Cross-disciplinary collaboration. Yes, you may be the subject matter expert, but by allowing counterparts the opportunity to collaborate on concepts, rather than merely deliver designs and experiences, inherently creates a better team dynamic of inclusivity.
Meeting your team, where they are. I’ve been able to win over skeptical engineers by providing code examples and decision tree IA diagrams to show that design is much more than the visual look of things.
Bridging the gap between the business and the experience. As a strong communicator, I’m able to facilitate a close working relationship and connection between product management and engineering, gaining alignment by breaking down technical and business jargon to articulate the effects on the intended experience. As storytellers, this is so important, we have such a unique opportunity to paint a figurative narrative to help others understand the bigger picture.
Stepping in and stepping up. Being aware of engineering time limitations, stepping up to take on development projects, leading engineers and individually contributing code to help our products and teams succeed. Providing coded prototypes, I’m able to understand and showcase technical feasibility to development teams, raising the rate of implementation.
It takes a strong leader to persevere and make change, and while there is still a long way to go, the change myself, and other leaders at IBM Security, have been able to influence has not only impacted our clients, but also formed allies in a growing organization.
“Working with you and the rest of your team has been one of the most fun and most productive parts of my job the last few years. Thank you for your leadership. Our collaboration has taught me a lot and definitely made me a better product manager.”
— Brian Mulligan, former Offering manager, IBM Security
“...his leadership style not only pushes design and product teams, but the technology being developed at IBM.”
— Sridhar Muppidi, IBM Fellow, VP & CTO IBM Security
Elevating the craft of design through prototyping
It’s all too common: after spending countless hours ideating and designing something theoretical, it ends completely missing the mark in production. While it’s easy to get bogged down over the perfect snapshot of a product, elevated design is a result of prototyping.
Since joining IBM, I’ve found that there was a lack in both the fidelity of prototypes created as well as availability to proper prototyping tools. I took it upon myself to start educating and evangelizing the importance of the process to my team and the design community at large.
In 2017, I co-authored and presented “How to make real-feeling prototypes” with designer Patrick Chew at IBM CraftCon (~20 attendees), which earned a lot of feedback and interest on how designers could get started with prototyping. I also spent time working on authoring a course and hands-on workshop that teaches designers prototyping with Flinto.
In 2018, I collaborated with designers Jimmy Dyer and Rebecca Love to create an in-depth presentation and hands-on workshop “Prototyping and testing”, that showcased the importance of prototyping as a means to improve skills regardless of the discipline. The presentation stressed the importance of team alignment regarding process and provided best practices for testing to gain deeper user research and feedback. The module has been implemented as part of the IBM Patterns program for interns and new hires (~30 participants, 3 sessions).
I continue to run in-person and remote workshops, affecting change and inspiration to designers in the Austin and Dublin studios (~25 participants, 12 sessions). I’ve also taken my experience and passion outside of IBM in 2018 by publishing an article “Becoming a better designer through prototyping”, which has reached over 2K views.
“My team’s work last year on the One Cloud UX, which I also demoed to the technical teams, was made possible by Peter’s prior use of Flinto and his subsequent help getting my team up to speed with the tool.”
— Charlie Hill, IBM Fellow, VP Platform Experience
“Through his guidance, we were able to quickly prototype a navigational concept using Flinto, that included micro-animations and motion, in order to truly convey the intent of the design and test at the right fidelity. This resulted in the ability to build a prototype closer to the real thing, iterating faster, and at low cost.”
— Maui Francis, Design Principal, IBM Watson Data & AI
Investing in career development & personal growth
I’ve had the pleasure of mentoring some of the most talented, honest, and inspirational people. Influencing career development, personal growth, and building strong relationships along the way.
Mentoring is a personal experience and big responsibility. Understanding and embracing one's needs and goals, sometimes that's directly related to the design process, other times it's how to navigate the business. There are so many aspects to what we do, and how we interact it's important to remember that it's not always process or craft related. Form healthy and strong relationships by putting others before yourself.
Mentoring has taught me a lot about myself and has uncovered parts of my own experiences and career that I’ve never reflected on.
“Peter is a driving force in my career as my mentor, coach, and confidant. He has a rare gift of earning deep respect from others as a leader while also being so approachable and open. In addition to his guidance on craft, I look towards Peter’s vast experience as a leader in the design industry. If I could ever work under Peter's leadership again I would consider myself very lucky to grow my career with his support.”
— Tina L Zeng, Interaction Designer, Google. Former UX Designer, IBM
“Thank you for always being there to share your wisdom, guidance, and sometimes just a patient ear. It’s been an absolute blessing to be able to learn from the best. You do an amazing job of trusting your colleagues and providing direction and guidance when we need it.”
— Ploy Buraparate, Research Lead, IBM Security